Wednesday, January 8th, 2014
The future of shopper marketing is in the past. Much of the personal service that drove sales before is still driving sales today. Now delivered with help from technology.
Truly one-to-one connection comes to life thanks to that powerful shopping tool in everyone’s hands—the mobile phone or tablet. 90% of shoppers have said they’re never more than 3 feet away from it at any given time, on any given day.1Think of the direct connection this offers…the ability to personally serve your shoppers’ needs, wants and desires 24/7/365 based on data-trackable behavior from this unique device that’s overtaking desktop.2
What are three key trends we believe will give you the best opportunities to connect and affect your shopper moving forward and move your brand beyond the six mission-based mindsets (KEEP UP, STOCK UP, RESPOND, HUNT, GRATIFY, ENJOY) that have been identified by iconoculture as becoming part of everyone’s routine?Wearable Tech, Shopimization and Brandscaping.
1 The New Digital Age: Reshaping The Future of People, Nations And Business: Eric Schmidt, Jared Cohen (Mobile Phone Usage)
2 Mary Meeker Report on the Mobile Overtaking Desktop NOW