INSIGHTINGS 2013 | The Integer Group®
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INSIGHTINGS 2013

Friday, January 25th, 2013

Those most adaptable to change are the ones who survive … and thrive.
To stay on top of the rapidly changing marketplace, trends help you see what shoppers are seeking, why retail is reinventing how they sell and how brands are behaving. Take a look at what Integer is looking attrendwise in 2013:

1| SHOPPERS AS SALES ASSOCIATES

No longer is it just the sales associate standing between you and the shopper. You now have shoppers ready and willing to give advice, help you sell, provide input and get rewarded for doing so.How do you ensure they add value to your brand?Make sure they have the right information. Leverage their social shopping power. Speak the same language (e.g., Are they talking about you on Twitter? Tweet back). Think about retraining your sales staff. And most importantly,never let the conversation die.

Click here to continue reading more 2013 Insightings and more from the latest edition of The Pulse.

Categories:

Insight, Macro Trend, Retail
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