Ikea’s Timely And Cheeky Valentine’s Promo | The Integer Group®
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Ikea’s Timely And Cheeky Valentine’s Promo

Friday, February 15th, 2013

How does Ikea make furniture (and its brand) relevant on Valentine’s day? Well,@DarraghDoyle spotted this smart and cheeky promotion Ikea Australia put out.

The offer: free crib for parents whose baby is born on November 14 2013! The implication: get busy making babies today!It’s been blowing up Twitter and Facebook, as well as garnering a ton of media exposure.

Bravo, Ikea, for using a simple, affordable promotion to make furniture matter on Valentine’s day. It’s like taking Oreo’s Daily Twist and making it interactive for shoppers.

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