How does Ikea make furniture (and its brand) relevant on Valentine’s day? Well,@DarraghDoyle spotted this smart and cheeky promotion Ikea Australia put out.
The offer: free crib for parents whose baby is born on November 14 2013! The implication: get busy making babies today!It’s been blowing up Twitter and Facebook, as well as garnering a ton of media exposure.
Bravo, Ikea, for using a simple, affordable promotion to make furniture matter on Valentine’s day. It’s like taking Oreo’s Daily Twist and making it interactive for shoppers.