Want to make sure your ideas stick? Want them to change your audience’s opinions or behavior and have a lasting impact? Then you need to communicate in a way that ensures people care. In Made to Stick, Chip Heath describes several principles that make ideas spread and “stick” in people’s minds: Simplicity (strip it down), Unexpectedness (disrupt expectations), Concreteness (explain with human actions), Credibility (carry credentials), Emotions (make ’em feel something) and Stories.
A Simple Unexpected Concrete Credentialed Emotional Story can be repeated, and will be repeated, making your message more SUCCESsful with your shopper. Click here are some stick-worthy SUCCESs stories worth sharing in the latest edition of the Integer Pulse.
