RED BAR: TRACKING THE TRENDS
This is an exciting time for brands, retailers and shoppers. As our technological devices become smarter, so has our ability to better understand them and offer shoppers what they truly want to buy, not just what we want to sell. Consumption is no longer curated solely by arbiters of style, but also by our own previous purchase information. Here are some examples of hyperpersonalization in action:
Click here to read more examples of hyperpersonalization including “Hyperpersonal Hidden Messages”, a mobile app from Kraft Foods’ Lacta brand:
Click here to read past issues of The Integer Pulse.