Many companies exist to fulfill shoppers’ needs, but what if a company really mattered to them? Stood out in their mind as the company and had an impact on their daily lives?
Integer and The ShopperCulture team are proud to be part of Peter Sheahan’s new book, Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice. In this latest book, he explores how companies have elevated themselves above their competition to become an obvious choice in their markets. The book is the result of an extensive research study undertaken by Peter and his writing partner Julie Williamson looking at companies both large and small that have developed innovative approaches to their business which have helped them win in our radically changing world. There are many fascinating cases in the book, one of which is the story of the birth and growth of ShopperCulture.
We are very proud of the distinctiveness that ShopperCulture has created for The Integer Group over the last nine years. Our continual mission of driving “a global conversation about the impact of shopping culture on brand strategy” has helped us stand out amongst agencies around the world, and we are excited to have been asked by Peter to take part in this project. As Peter says:
“Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization.”
Click here to learn more about the book, but know it’s not just another book to be read. Peter suggests using it to “identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.”
Start your journey today toward becoming a person and company that matters.