Have private-label brands become the new reality? | The Integer Group®
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Have private-label brands become the new reality?

Tuesday, March 9th, 2010

The number of shoppers switching to private-label brands seems to have reached a plateau, with no significant changes after steadily increasing until the second quarter 2009. The question is: Will those people who have switched to private-label due to therecessionswitch back when the economy improves?For more shopper marketing trends, click here to download the latest edition of The Checkout.

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