Check out Integer Des Moines’ latest post on “Happynomics” in the Integer Pulse section under Our Thinking. Happynomics explores an insight that consumers who have a greater sense of belonging are happy, confident, and thus more willing to open their wallet, which in a recession-scared economy is no easy task. Find out which brands are creating a “culture of happiness” when you walk through their doors, creating feel-good, inclusive experiences that create a sense of belonging and increase spending potential.