HABA Study: Understanding What Triggers Consumers to Become Shoppers

Integer’s own Sara Manke, Kylee Decker and Sonia Ratto recently presented at the Health and Beauty Association Conference in New York. With several smaller beauty brands in attendance, the Insight andamp; Strategy team helped attendees understand what nimble beauty and personal care brands can do to reach and convert a shopper at the very moment when she becomes receptive.

Based on proprietary behavioral research conducted by The Integer Group, the session covered specific triggers that motivate beauty shopping and provided recommendations on how agile brands can turn consumers into buyers. Specifics included:

  • What are the trigger points for beauty and personal care purchases and how can marketers capitalize on them?
  • Develop ideas for your brand to capitalize on those trigger points
  • How can beauty marketers sell to shoppers before they even consider a retail store, website, or home shopping network?
Thepresentation was in workshop format and participants were able to walk away with things they could actually implement once they left the conference. Click here to see the full presentation.