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Glocalization

Tuesday, July 6th, 2010

With more shoppers trying to support local businesses and demanding to know “how” and “where” products they buy come from, big box and mass retail stores are rethinking how to make corporate seem communal. Gone are the days of the cookie-cutter, megastore footprints. For many big retailers, the next growth phase is about segmentation and localization — multiple formats targeting specific customers, markets and end-use needs.

Retailers will need to combine their global market sourcing with local market delivery and understanding— because the recession isn’t over and shoppers still want value. Stores that balance value (big buying power)— with items that understand their neighborhood— are the ones succeeding.

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