Getting Creative for Mother’s Day | The Integer Group®
Home > Shopper Culture > Getting Creative for Mother’s Day

Getting Creative for Mother’s Day

Thursday, May 7th, 2020

While many moms want a nice relaxing day away at the spa, a fun brunch with family or some quiet time sleeping in at home for Mother’s Day—it may be hard for loved ones to deliver on the norm this year.

NRF reports that “78 percent say that celebrating Mother’s Day is important to them this year, given the current state of the pandemic. And this sentiment shows up in spending plans as well: On average, consumers say they plan to spend $205 on cards, special meals and other gifts for mom, approximately $8 more than last year.” Phil Rist said, “some consumers are looking to make up for the fact they can’t take mom out by sending her something a little extra special this year.”

But that little something extra is coming in new shapes and forms as shoppers and brands are finding new and creative solutions in a COVID world.

Gifts beyond flowers are getting sent to mom this weekend including books, electronics, gardening and housewares. Anything she can use at home or something that can bring a bit of the outside world home is in shopping carts.

But what about brunch? We’ve seen many local restaurants in the Denver area create pre-order Mother’s Day brunch kits for pick-up with everything from the food to mimosas, flowers and even cupcake decorating kits. This way you can have the brunch experience without all the hassle.

While 66% of people are likely to celebrate Mother’s Day virtually this year the innovative and caring spirit of shoppers and brands means it will still be a special one.

Contributed By: Kira Walstrom, Insight & Strategy, Integer Denver

Image Source: Unsplash

COVID-19: Retail Impact image

FEATURED

COVID-19: Retail Impact

Click here to explore how COVID-19 has impacted retail

Learn More