Frugal Shopping Behavior May Be Easing–Slightly | The Integer Group®
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Frugal Shopping Behavior May Be Easing–Slightly

Monday, March 1st, 2010

Shopping behavior, while continuing to skew toward reduced spending, appears to be flattening out, with a slightly larger number of shoppers moving away from buying few/cheaper items in October. While spending among both males and females is loosening some, men appear to have been much more resilient going into the holiday season.

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