FMI 2010 Presentation: Marketing To The Evolving Shopper
Thursday, May 13th, 2010
The Integer Group’s Craig Elston, Senior Vice President, Insight &
Strategy, and The Kellogg® Company’s Jamie LaRue, Senior Director,
Shopper Marketing, presented Marketing To The Evolving Shopper at this year’s FMI conference. As reported by Supermarket News, they discussed how “a gradually recovering economy is leading to changes in how consumers perceive branded products and convenience”. You can download the presentation here to read more about the changes in consumers’ mindsets and behaviors as a result of this recent economic shift.