The end of April was tumultuous for Facebook, social media marketers, and brands as Apple flexed its muscles in the ever-evolving debate over consumer privacy. On April 26, Apple released its iOS 14.5 updates that included new privacy features for Apple mobile devices.
But how are these privacy features specifically connected to social media marketing? How will the Facebook ad experience change? What do advertisers need to do about it?
Download “Facebook versus Apple: A Social Commerce Showdown” to find out.
Contributed by: Susan Allen, Media Supervisor, Integer Dallas and Susan Parsons, Director of Social Media & Content, Integer Denver