Exploring Shoppers’ Shift to Thrift

The surge to save is not going away. But it isn’t just about dollars—it’s also about saving energy, saving time … even saving the world. Shoppers are rethinking their buying behavior to include more than cost. Convenience, quality and most recently, simplicity, are all tipping points to purchase. The recession may have started it but the shift to thrift behavior has stuck around. Partly because it’s never been easier to shop and compare options.

This month’s issue of The Integer Pulse explores this macrotrend and two shopper marketing examples of how this trend is impacting your future.

Examples from this issue include:

  • Millennial Thrifters
  • Target Cartwheel

Click here to explore past issues of The Integer Pulse.