Exploring Macrotrends: Hyper-Personal

Consumers and shoppers live in a digital world. Which means that there’s a whole trail to any sale on the Web to be mined for information, allowing brands and retailers to make every interaction, every offer, every connection more personal and personally relevant.

This month’s issueof The Integer Pulse explores the macrotrend of Hyper-Personalization and several shopper marketing examples of how this trend is impacting your future.
Examples from this issue include:
  • Swiftmas
  • Summer of Sharing
  • Google’s 4 Moments
In case you missed it,click hereto review past issues of The Integer Pulse.