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Exploring #EMOBRANDING

Wednesday, July 15th, 2015

This month’s edition of the Integer Pulse discusses the macrotrend of #emobranding, or emotional branding.

A little bit of emotional connection can go a long way to create loyal brand followers. But it’s not just about creating emotionally resonant creative. It’s about making a connection to instances of value in mass culture and sharing what your audience values at the right moment, the right time and in the right way.

Here’s the easiest way to think about it: Look at your brand benefits. How do, or can, they intersect with emotional connections that currently matter to your audience and the greater world? Finally, what shared values can be used to speak in a way that will be relevant and resonate? (Mandy Levenberg)

Here are a few examples of EMOBRANDING in action:

  1. RIJKSMUSEUM GRAND REOPENING
  2. BURBERRY KISSES
  3. THUNDERCLAP and HONEYMAID WHOLESOME

In case you missed it, click here to see last month’s issue on Storytelling + Happynomics

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