According to the latest Checkout study on holiday shoppers, 41% of shoppers have already completed most of their holiday shopping. Between the Thanksgiving sales, Black Friday, the weekend and Cyber Monday, shoppers are making a dent in their shopping lists.
Shoppers are being lured by classic salesand fun experiences like Old Navy’s overnight millionaire promotion, whichawarded one lucky Black Friday Shopper $1million. But some brands are having more fun than others during this crazy shopping period.
Cards Against Humanity’s Black Friday saleraked in over $70,000 by selling nothing. WhileMadewell’s “your boss is shopping today too” Cyber Monday Sale is offering sale prices to those that SHOPATWORK (their promo code).
It would seem thatshopping is alive and well despite the issues surrounding Black Friday.This year’s Holiday Checkout digs into the Black Friday back and forth both shoppers and retailers are encountering as well as whois doing most of the shopping during Thanksgiving weekend.
Click here to download the Holiday Issue of The Checkout.
Photo Source: Madewell Email