Driving Impulse Sales With Innovatively Themed Displays
Thursday, October 14th, 2010
The Integer Group’s Paul Ballew, VP Insight & Strategy, presented Driving Impulse Sales With Innovatively Themed Displays at the NACS trade show in Atlanta last week. The presentation was created based on convenience store research conducted in 16 stores and a total of 400 shopper intercepts. The study highlights the effectiveness of merchandising displays in engaging shoppers and driving incremental purchases. Click here to download the presentation.