For the insights we spend so much time and energy cultivating, a brief can either be the grave or the graduation. The place where good insights go to die, or the moment when they go out into the world to fulfill their destiny.
Integer’s Sara Manke presented at this week’s Omnishopper conference, covering the importance of great briefs, how to recognize them, how to create them, and how they benefit creative work. She shares experiences from her 15-year history with the craft of brief writing and supplies practical ideas for how to improve the quality of these essential strategic documents.
Download the presentation here and reach out to Sara with questions, thoughts or comments here.
