Don’t Ignore Your Low-Income Consumers | The Integer Group®
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Don’t Ignore Your Low-Income Consumers

Friday, August 29th, 2014

While it used to be that the majority of people, whether rich or poor, saw themselves as middle class, now, almost 40% of adults define themselves as lower-income (Iconoculture, 2014). This class shift has lead to a cultural mind-shift. Certain behaviors that were traditionally thought of as “low-income activities”, such as DIY projects and buying

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