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Digital Summit Highlights

Monday, July 8th, 2019

The recent Denver Digital Summit was filled with insightful topics, speakers and presentations (like our very own Lindsey Greenblatt’s social commerce session). 

A couple of learnings and lessons stood out to us from a business standpoint. Here are out top three that might help you. 

1) The Scientific Secrets of Perfect Timing
Turns out that the art of timing is not all that much art, but rather science that can drastically affect the way we live, work and thrive. There are patterns to our moods and daily performance capabilities that we can learn to understand, and optimize how we perform in work and personal life on a daily basis. Learning to put your time and effort into those peak times can help you take your game to the next level. Instead of finding an open slot on the calendar, we should consider the task, and try to put it where it belongs to get the best out of everyone. For example, heavy analytical thinking stuff in the morning, boring administrative stuff in the afternoon. Could be a challenge, of course, but it’s worth thinking about and trying to approach.

2) The Case for More Bad Ideas

“Sometimes bad ideas are amazing ideas waiting for you to believe.” – Jason Keath 

When it comes to the ideation process, bad ideas matter. Here are four new ways to look at bad ideas and why we should take them seriously:  

Define Bad Ideas: Too obvious, too absurd, wrong audience: understanding the why helps streamline the direction of your ideation process.

Require Bad Ideas: Ask your team to bring bad ideas to the table: bad ideas can spark new ideas or can be nurtured into great ideas.

Live a “What If” Mentality: Don’t be afraid to ask “What If” during the ideation process. This will help spark and foster new ideas and thinking.

Save Bad Ideas: Maybe it isn’t right for this brand or maybe the timing isn’t right, but always remember to save bad ideas. One day that bad idea could be the perfect idea

3) Best Practices Are the Floor, Not the Ceiling

A “best practice” isn’t meant to inspire, it’s meant to level-set. If we want to get our consumers to stop, pay attention and purchase something, we need to think beyond a best practice. We need to ask why we are producing the content that we are producing and what we want the consumer to get out of it. Stop thinking of best practices as a way to ground creative and start thinking of them as a springboard for exciting ideas.

Contributed By: Susan Parsons, Senior Social Media Manager, David Keating, Associate Director of Digital Creative, Seth Reid, Group Director, Creative Technology Solutions, and Courtney Bentz, Social Media Manager

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Conference, Digital, eCommerce
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