Friday, March 13th, 2009
A global uneasiness has emerged as institutions, rituals, customs, and beliefs are being challenged by failing businesses, economic upheaval, and even sports scandals. Thanks to the 24/7 news cycle, the multi-platform media machine carries updates on air, online, and even on the go. This barrage has driven consumers into a CULTURE SHOCK.*
This “shock” felt around the world has transformed consumers into anti-consumers who are unable and unwilling to spend. How can you manage this strategic downshift in buying? Read more on the March issue of the Integer Pulse here.