Coupons, always one of the more popular shopping aids, have become even more important in the second half of 2009, indicating the economic effect of the recession on shopping behavior. Use of mobile phones, while still relatively limited, has nonetheless increased over the course of the year potentially due the growing usage of smart-phone shopping and information-seeking applications. This is especially true with younger shoppers (18-24), 15% of whom report using mobile phones as shopping aids versus 5% for those aged 35 and over. For more shopper marketing trends click here to download the latest edition The Checkout.
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