Convenience Makes a Comeback

The Checkout gets picked up by Adweek.

NEW YORK Many consumers are opting to save time in lieu of money these days, according to new research from marketing firms The Integer Group and M/A/R/C.

“The Checkout” report found that 28 percent of June 2009 shoppers describe themselves as “preferring to spend more if it saves them time.” This was up from 23 percent in May. Additionally, the number of customers (28 percent) who responded that “saving money by shopping around” was their top preference fell from 33 percent the month prior.