Our Dallas office recently completed a very interesting study on shopper behaviour in the consumer electronics segment. Topline findings were posted on adage.com yesterday. The original article can be found here.
The study takes an interesting look at the decision making process and the impact of various stimuli on the purchase decision in this category.
For more information you can contact Lisa Deatherage in the Integer Dallas office at [email protected]. Or check back soon for more on this.
(Photo credit: AP)