Amazon Advertising is quickly becoming table stakes for brands that want to be competitive in eCommerce. Paid merchandising is critical for shoppers to find your brands and products, but the competition is fierce, and potentially expensive—particularly in PPC merchandising. For brands to maximize their Amazon Advertising investment, the right strategy is to create a “full-funnel” approach to balance your budget and connect with the shopper at any point in their shopping journey, on Amazon or off.
Demand Side Platform is the biggest opportunity to leverage this full-funnel approach, thanks to lower competition, flexible creative delivery options, and customer segment targeting.
Download our newest white paper to learn how brands are leveraging Amazon Demand Side Platform to create a more competitive and more efficient paid merchandising strategy that maximizes advertising dollars.
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