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Complex Shopper—Take Two Discoveries

Wednesday, September 18th, 2013

The September issue of Integer Pulse reports on a few discoveries about the second round of research on the Complex Shopper. The Complex Shopper—Take Two looks at the role of the sales associate within the considered path to purchase.

While many beliefs were confirmed, there were two main discoveries that we think readers may find of interest. Click here to read more about these discoveries in the latest issue of the Integer Pulse.

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The Checkout: Channel Shopping

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