That’s the title of the In-Store Marketing Expo that takes place October 6 through October 8 in Chicago. This year, The Integer Group®, in conjunction with our sister Omnicom agency M/A/R/C® Research, will present a new body of work.
Our Denver office will present with M/A/R/C an update of our ongoing research that helps us understand the changing nature of the shopper. The session is titled “The Changing World of Shopping Behavior” and runs for an hour, starting at 2:00 p.m. on Thursday, October 8.
Some of the data has been published in The Checkout this year, but our research delves a lot deeper than we are able to publish in a regular newsletter, so there will be greater depth and analysis on a number of different topics.
If you will be in Chicago, please drop by, catch the presentation, and say hello.