Thursday, June 16th, 2011
Borrowing has become big business. Throwaway products have led many to throw out traditional relationships with “stuff” they thought they just had to have — but it’s also led to a willingness to spend more if they can share that item. Collaborative Consumption shoppers will buy, but often don’t really own — think iTunes, Netflix and the Hyundai Assurance program. Commitment is a scary thing in uncertain times.
So how do shoppers get what they want without paying the price of long-term obligation? They find ways to reduce, reuse, recycle, redistribute and, yes, rent. Find a new connection with your audience by offering ways to ease them into a new kind of sale. Click here for brand and retailer examples along with more on Collaborative Consumptionin the latest edition of the Integer Pulse.