Co-Created Holiday Cups Connects Shoppers to the Brand

Shoppers want more and more every year. More transparency, more value and more connection to the brands they like.

This year, Starbucks opens its doors for connections and creativity from its consumers. Their iconic holiday cups are back and this year the company co-created the famous red cups with input from fans. Thirteen holiday themed cups are adorned with artwork from over 1,200 individual submissions, according to the company website.

The cafe I visited this morning had this dynamic three-dimensional display highlighting all thirteen designs. Definitely starts to get you in the spirit of the season!

Image Source: Integer ShopPicTM