We have just released a new white paper that takes on the topic of Clean Store policies and their impact on retail marketers. The recent announcement by Information Resources, Inc. of a 10-percent reduction of in-store displays sent a shock wave through the retail merchandising industry; many see this news as evidence that P-O-P is headed for extinction.
We on the other hand see this as good news for smart marketers in an environment where more relevant, customized displays are in demand.
Download the White Paper here.
Stay tuned for a new white paper on the changing digital retail landscape being released next month.