Image source: CNN
The retailer strategy of “find everything at a very low price” is not resonating with Millennials and many other generations. As the U.S. culture continues to evolve so is the desire for exploration. This is what Independent Ethnic Retailers and the Digital Retail are taking advantage of.
More personalized. More exploration. Value is being redefined and price is not necessarily the major influencer. Might be the difference maker but not the driver.