Cause Marketing and Gender Parity

Did you know that March is Women’s History month? Did you know that March 8, 2016 is International Women’s Day? Everyday Google changes its homepage search bar and 3/8/16 was dedicated to women. Google is a huge brand with a ton of visibility and is making a statement about gender parity. How can your brand get involved and support this day/month? Could your brand/retailer create an event or promotion specifically for this cause?

Image Source: Google 3/18/16