Mobile usage across a number of retail touch points continues to gain popularity. But most shoppers have yet to adopt it or only think of using their mobile to price check in store. How do we bridge mobile commerce and retail?
At AdvertisingWeek starting September 29th, a panel of speakers including Integer’s own Morgan McAlenney and Jill Anderson will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.
Some of the technologies being used allow smartphones to “tap” against another object to trigger action or exchange information, or deliver targeted messages and promotions to shoppers in real time, but what are the shopper barriers to overcome to increase engagement? This question and more will be discussed by retail and mobile industry experts.