Brands and Retailers Create Holiday Experiences
Wednesday, December 19th, 2018
From holiday promotions to in-store experiences, brands and retailers alike look for new ways to connect with shoppers during the holiday season.
Jimmy Dean and Taco Bell developed holiday promotions and created their own branded wrapping paper as a way to join in on the holiday fun.
Jimmy Dean created scented wrapping paper as part of their promotional ‘recipe gift exchange.’ The simple “cook a sausage recipe, get a sausage gift” call to action creates a compelling way for shoppers to engage with the brand during the holiday season. On Cyber Monday, Taco Bell launched a set of CrunchWrap-themed gift wrap to Canadian customers exclusively on Amazon as a limited holiday promotion. The promotion created a digital brand experience prime for reaching their loyal brand followers and Gen Z/Millennial fan base.
Retailers are also getting into the holiday spirit by creating in-store experiences to draw in shoppers during the holiday season. This year, Target added customizable stockings, ornaments, and gift wrap under its seasonal private label, Wondershop. Shoppers can purchase and personalize the SKUs online or in-store at personalized gifting stations in select locations. In addition, select Macy’s stores are offering breakfast with Santa and holiday luncheons as a way to create a festive experience for shoppers at retail.
Even with the convenience of and rise in online shopping, shoppers still value the in-store experience. Forty-two percent of holiday shoppers shop in-store because they enjoy holiday experiences and activities. Brands and retailers can reach shoppers during the season by delivering an experience that’s engaging and gets shoppers into the holiday spirit.
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