Brand, Retail, Shopper Balance

There’s a moment in time when the brand and retailer come together to transform a shopper into a buyer. It requires an understanding of all three players in the equation to make certain the magic happens. But buying is a bit of a mystery. Why do shoppers buy? Why do retailers buy into one idea over another? How about brands? What do they buy into? Click here to read our take on these questions and more in the latest issue of the Integer Pulse.