Blurring Worlds

The world is changing exponentially, and what many thought was a long way off is becoming an everyday reality. The traditional boundaries of selling are collapsing and blurring as shoppers choose when, where and how they buy within these blended media/retail touchpoints. Phd Media has identified multiple trends, which they believe will shape the media landscape in 2014. TV and Internet, Entertainment and Advertising, Mobile Phones and Computers, and Online/Offline, are four that will significantly impact shopper marketing. Click here to read the latest edition of the Integer Pulse and learn more about these trends and their impact on shopper marketing.