Beyond Content

There’s no shortage of support for social media. It’s no longer a question of “Should we?” but rather “How should we?” When people talk about social media they often focus on two things: content and Facebook. Both are drivers within this medium, but ultimately, who’s really in the driver’s seat? Your audience. That’s why you need to keep their desires, wants and needs at the center of your marketing strategy and understand how that relates to their shopping behavior.


Click here to read more on Beyond Content and optomizing social strategies in the latest edition of the Integer Pulse.