Augmented (hyper)Reality

The real, physical world is increasingly being enhanced by information brought to us from the virtual world, this fantastic film created by an architecture student paints an interesting vision of where augmented reality technology could take us.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

I love the ability to view ads as an income stream, as well as the predictions for changes in shopping behavior and shopping culture in the future. How much of this could come true? It’s another potential future (along with The Minority Report) that changes the way brands and retailers interact with their audiences in the world. Very cool.