I agree with NRF President and CEO Matthew Shay when he says, “St. Patrick’s Day is the perfect reminder that spring is right around the corner, and given the type of winter many Americans have had, it’s safe to say consumers are ready to shake off their winter blues with a little green.”
But for most, St. Patrick’s Day is not just about blowing off the winter blues by wearing green (and drinking green), it’s also about spending green. According to NRF’s St. Patrick’s Day Spending Survey conducted by BIGinsight, the average person will spend $35.27 on green attire, décor for their home and office, and festive food and drinks. Though younger consumers may be the age group planning the most celebrations (77.3%), 35-44 year olds will be the ones spending the most at an average of $41.68.
Knowing people are eager to spend, brands and retailers continue to market specifically to this holiday and have already flooded the market with festive messages to push their products. What do you predict will be the biggest seller this year?