Are Tupperware Parties Making a Comeback?
Wednesday, August 21st, 2019
Mainstream brands like The Body Shop are even in the space. The company’s social shopping division—The Body Shop at Home—reported particularly strong performances in 2018, with growth of over 70%.
While dated, the resurgence of this retail model seems obvious as it embodies what shopping culture demands today: a more personalized shopping experience.
While you can get personalized items direct to your door, Tupperware-style retail offers shoppers a more hands on experience with (often passionate) brand ambassadors that turn the common and unsuspecting home into a full retail experience. What could be a stressful shopping experience can become calming and enjoyable when done in the home.
Will this type of shopping experience truly make a comeback? Or will DTC continue to be the place where shopper find the personalization they are looking for?
Contributed By: Integer London
Image Source: Unsplash