When Apple announced its Mail Privacy Protection feature in its recent iOS 15 launch, the email world stopped. With the increasing demand for consumer data privacy, email marketers will soon be in the dark as performance metrics that were once relied on will soon be obsolete.
Although change is coming, brands don’t need to panic. What was once standard reporting benchmarks may change, but even with the upcoming iOS 15 rollout there are still ways for email programs to gauge audience engagement and the success of future email campaigns.
If you’re unsure what the new Apple iOS 15 changes are and how they will impact your email program, download “The Impact of iOS 15 on Email Marketing” to find out the effects of this new software, what email marketers can do about it, and immediate next steps to take action as a result of the new operating system rollout.