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Amazon’s One Step Ahead of You

Friday, January 31st, 2014

Brick and mortar stores often have an edge on eRetailers when it comes to offering shoppers instant gratification; but maybe not anymore.

Amazon recently filed a patent for a new delivery system called anticipatory shipping,” that essentially pre-ships things it thinks you will buy based on your shopper history—the result, you get something you bought online in a matter of hours vs. days.

Digital instant gratification could be on it’s way—will it make people click the buy button more often?

Photo Source: United States Patent and Trademark Office

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