Amazon’s One Step Ahead of You | The Integer Group®
Home > Shopper Culture > Amazon’s One Step Ahead of...

Amazon’s One Step Ahead of You

Friday, January 31st, 2014

Brick and mortar stores often have an edge on eRetailers when it comes to offering shoppers instant gratification; but maybe not anymore.

Amazon recently filed a patent for a new delivery system called anticipatory shipping,” that essentially pre-ships things it thinks you will buy based on your shopper history—the result, you get something you bought online in a matter of hours vs. days.

Digital instant gratification could be on it’s way—will it make people click the buy button more often?

Photo Source: United States Patent and Trademark Office

The Checkout: Holiday image

FEATURED

The Checkout: Holiday

Click to download the latest study on shoppers are planning their holiday shopping this year.

Learn More