The effectiveness (along with the proper use) of QR codes is debatable, but we found one retailer that is making brilliant use of them.
Korean mass retailer E-Mart suffered from weak mid-day sales. Inspired by this very specific business problem, they created sculptures that—only during the sunniest part of the day—enabled a QR code shadow that could be scanned for discounts and coupons.
While the QR code took shoppers to the E-Mart app and encouraged online purchases, the E-mart malls saw an increase in traffic as well.
Called the “Sunny Sale,” E-Mart saw a 25 percent increase in lunchtime sales and significant media coverage.
On top of that, they saw a 45% increase in membership and gave shoppers an incentive to experience the convenience of shopping for household products online.
All of this means that a Quick Response code could also equate to longer-term business change.
Contributed by Integer Asia-Pacific
