A POV on Contextual Marketing Throughout the Shopping Journey
Wednesday, October 29th, 2014
Recent Integer studies indicate that shopper use many channels throughout their shopping journey. For instance, 36% of social web users turn to social media to help them shop—often before they even enter the store—and 35% of shoppers now make purchases on their mobile device.
Because shoppers are using multiple touch points to shop, retailers and brands need to react accordingly. It’s not just about being where they are; it’s also about being relevant in that moment and within that touch point.
A panel including Integer’s own Rebecca Walt, will be discussing how to curate contextually relevant shopping experiences at the upcoming Customer Engagement World Conference. Click here to register for the conference.