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A new acronym for the times

Monday, November 10th, 2008

The continuing turmoil in the financial markets, crisis in the credit markets and global economies shrinking into recession is obviously having a fundamental impact on shoppers and their behaviour. And with it comes a new acronym coined by Retail Forward – WYMIWYS short for ‘what-you-make-is-what-you-spend’. This is clearly a significant change in shopper behaviour that will have a serious impact on short (and probably mid) term retail spending. What does that mean for you and your brand?


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