Game Day Decisions: The Changing Landscape for Big Game Viewing

The Los Angeles Rams and the Cincinnati Bengals are gearing up for Super Bowl LVI and some 184.5 million people plan to tune in. As the pandemic appears to be loosening its grip, many Americans are looking forward to bringing back some game-day traditions that may have missed out on last year. 90 million people plan on attending or throwing a party, up from 62.8 million last year. 

However, hosts may be more stringent in requesting that partygoers bring their own drinks and food, as grocery bills are higher than in years past due to inflation driving up prices at record levels. Super Bowl staples will surely take a hit–with chicken wing scarcity driving prices up nearly 12% over the last year. The shortage has forced many brands to adapt their offerings. For example, Domino’s has adjusted its $7.99 carryout deal to include eight wings instead of 10. 

While the majority of spending goes to food and beverages, many will be allocating their Super Bowl dollars differently this year. Sports gamblers across the country are expected to wager a record $7.6 billion on the big game now that sports betting is legal in 30 states, compared to only 20 states last year. Bettors are hoping for a run-of-the-mill game with no upsets, but many others are anticipating an exciting, entertaining showdown. Enjoy this Super Bowl of both tradition and new territory as people look to make up for last year’s lost celebrations or try their hand at betting for the first time.

Contributed by: Bailey Sims, Insight & Strategy

Image Source: Unsplash