7-11 Evolves C-stores A Little More | The Integer Group®
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7-11 Evolves C-stores A Little More

Friday, July 17th, 2009

A recent trip to 7-11 reminded me how they constantly evolve the convenience channel. For years now they have partnered with every large theatrical or video game release relevant to their young male customer-base. They even began selling video games themselves. And more recently, they made aggressive strides in expanding their private label offering into key snack products.

Now, they are going green. On my last trip, my items were bagged-up in a noticeably smaller brown plastic bag which touted “Fresh to Go – Great Taste, Great Quality”. Not what you usually think of when envisioning the average c-store. Bag messaging further went on to encourage users to reuse or recycle the bag at a participating store. Well done 7-11. Now the question remains, where will they take the channel next?

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