Shopper Culture 2018

Audience Understanding

Looking Ahead and Looking Back: 2018 Topics Set to Evolve in 2019

Published on 12/30/18

Retail

Brands and Retailers Create Holiday Experiences

Published on 12/19/18

Retail

Plastic-Free Aisles—Coming to a Store Near You?

Published on 12/07/18

Brand Experience

A Cinderella Tale for the Cleaning Category

Published on 12/05/18

eCommerce

Alibaba Innovation

Published on 12/03/18

Retail

Black Friday 2018 in Review

Published on 11/30/18

Audience Understanding

New Checkout Study: Holiday

Published on 11/21/18

Retail

New Checkout Study: Beauty

Published on 11/15/18

Retail

What Bookstores Reveal about Consumers

Published on 11/13/18

Retail

Autumn in Italy Is Changing and So are Shopping Habits

Published on 11/08/18

Shopping Behavior

Alexa Everywhere

Published on 11/06/18

Audience Understanding

Alcohol Innovates with eCommerce in Mind

Published on 11/05/18

Audience Understanding

Brand Inspired Chat Games

Published on 11/01/18

Retail

Local Traditions Unleash Halloween Joy for Residents and Retailers

Published on 10/29/18

Retail

New White Paper: The Next Generation of Retail Brand Trackers

Published on 10/16/18

Conference

Service Design Week Addresses CX

Published on 10/15/18

Retail

Are You Voting? Your Favorite Brand And Retailer Wants You To

Published on 10/08/18

Shopping Behavior

IoT: The Next Big Shopper Battleground

Published on 10/08/18

Audience Understanding

Snap to Buy

Published on 10/02/18

Audience Understanding

The Future of Shopping at P2PX This Week

Published on 10/01/18

Audience Understanding

Tribal Warfare: Nike’s Shocking New Ad Campaign

Published on 09/20/18

Audience Understanding

Personalized Food Shopping Goes to New Heights

Published on 09/19/18

Retail

Corporate Social Responsibility Pops Up at Retail

Published on 09/05/18

Shopping Behavior

The Barriers to Growth for eGrocery in APAC

Published on 08/29/18

Audience Understanding

Tackling the Straw Ban

Published on 08/27/18

Retail

The Most Glamorous Milan Shopping Center Uses Family-Friendly Experiences to Attract BTS Shoppers

Published on 08/22/18

Retail

The Role of D2C in an Evolving Commerce Market

Published on 08/20/18

Retail

Let’s Make Shopping More Inclusive

Published on 08/15/18

Retail

Audio Fashion: Using Music to Personalize Shopping

Published on 08/12/18

Celebrities Shine a Spotlight on Back-to-School Shopping Realities

Published on 08/09/18

Retail

The New Community Store

Published on 08/08/18

Retail

Alibaba’s New AI Stylist Reshapes Fashion Retail

Published on 07/31/18

Audience Understanding

Driving Transaction at Every Turn

Published on 07/31/18

Audience Understanding

Glossier: A People-Powered Beauty Ecosystem

Published on 07/27/18

Shopping Behavior

Connecting with Shoppers During the FIFA World Cup

Published on 07/16/18

Audience Understanding

Long Live Promotions

Published on 07/13/18

Brand Experience

What Makes Cause Marketing Effective?

Published on 07/12/18

HandM Targets Gen Z With A New Omnichannel Brand

Published on 06/26/18

The Power of Inspiration in Shopper Marketing

Published on 06/22/18

Audience Understanding

Tourists Not Welcome!

Published on 06/13/18

Retail

Grocery Takes the Health & Wellness Spotlight

Published on 06/08/18

Retail

Grocery Takes the Health and Wellness Spotlight

Published on 06/08/18

Audience Understanding

NEW STUDY: The Socioeconomics of AI

Published on 05/29/18

Audience Understanding

The Memorial Day Emotional Rollercoaster

Published on 05/25/18

Retail

GDPR: Its Impact On Shoppers and Marketers

Published on 05/24/18

Shopper Acquisition Vs. Retention—Where Should Brands and Retailers Invest?

Published on 05/22/18

Audience Understanding

CXpert Panel: Analytics to Action

Published on 05/18/18

Audience Understanding

Buying a Piece of the Royal Wedding

Published on 05/18/18

Retail

Taking Back Control of the Omnichannel Purchase

Published on 05/03/18

Audience Understanding

Growing Up Alpha: A Look Into Parennial Upbringing

Published on 04/26/18

Audience Understanding

It’s Prime Time for Brands to Air Their Dirty Laundry

Published on 04/24/18

Audience Understanding

Earth Day Reminds Shoppers to Make a Change

Published on 04/24/18

The Vegan Shopping Revolution

Published on 04/16/18

Audience Understanding

Genderless Beauty On The Rise

Published on 04/11/18

Audience Understanding

Prepare for Plastic-free Shopping

Published on 04/10/18

Embracing The Machines: Part 3 Correction

Published on 03/19/18

Health and Beauty

What Do Millennials Want From Pharmaceutical Brands?

Published on 03/19/18

Brand Experience

What if the Most Unbelievable Experience Was Reality?

Published on 03/15/18

Conference

Presentation for Download: Second Self, How E-Me Is Influencing Preference

Published on 03/13/18

Retail

NEW AI STUDY: Embracing the Machines Part 3

Published on 03/12/18

Retail

Navigating the Complex Path to Purchase in 2018

Published on 03/07/18

Retail

Instead of Chasing Millennials, It’s Time to Get Real about Seniors

Published on 03/07/18

eCommerce

Amazon Continues To Reshape The Retail Landscape

Published on 03/06/18

Retail

Commerce Takes Social Issues Into Its Own Hands

Published on 03/02/18

Audience Understanding

Brands Captivate & Inspire During 2018 Olympics

Published on 02/26/18

Retail

When Celebrities and Brands Collide

Published on 02/08/18

Brand Experience

Super Bowl Ads Lean More Nonsensical Than Political

Published on 02/05/18

Shopping Behavior

NEW AI STUDY: Embracing the Machines Part 2

Published on 01/31/18

Audience Understanding

Riot Inducing Sales

Published on 01/29/18

Audience Understanding

A New Marketing Strategy: Kidification

Published on 01/26/18

Why Artificial Intelligence Will Widen the Wealth Gap

Published on 01/24/18

Digital

New Year, New Resolutions for Shoppers and Retailers

Published on 01/16/18

Audience Understanding

A Marketing Guidepost in 2018

Published on 01/08/18

Audience Understanding

Happy National Returns Day

Published on 01/03/18